Whirlpool's work council elections

Advising the electoral board and HR department

Whirlpool is one of the largest home appliance companies in the world, with a presence in 70 countries. In Spain, it employs over 70 workers. The company, headquartered in Barcelona, needed to organize union elections with the highest guarantees. Electoral processes, especially for companies as prestigious as Whirlpool, are of critical importance. Since 2013, Kuorum has been conducting this type of voting and specializing in union elections, making us the most experienced provider in the market.

Our client

Ensuring legal compliance to avoid challenges

Although electronic voting has been technically and legally feasible for decades, it’s only in recent years that companies have begun embracing digitalization for these processes. The main reason for this shift is the cost savings offered by online voting. However, some stakeholders may have questions about the process: How is voter anonymity ensured? How are potential issues resolved? What is the role of the electoral board? At Kuorum, we provide guidance to unions, the electoral board, and the HR department to address any concerns until they are fully resolved.

The legal aspect of union elections of utmost importance. One of the most common questions is whether the process is open to challenges. The answer is clear: measures are in place to ensure the vote is secret, direct, personal, and free, just as in in-person voting. This ensures that the process meets all legal requirements.

Online voting for union elections can take place in a single day or over several days. It is crucial to keep the electoral board and observers informed at all times about the progress of the process. Using the administrator accounts on our platforms, all stakeholders involved in supervising the elections can easily access information about participation rates.

"All questions from unions, the electoral board, and HR were resolved."
Whirlpool's work council elections

Fast and easy voting

The voting experience is extremely user-friendly. Voters only need a device with internet access to cast their vote in less than a minute. Once voting opens, voters receive a personalized link via email that directs them to the voting platform. Upon accessing the platform, they receive a unique SMS code to verify their identity. After entering the code, they can proceed to answer the ballot questions.

This streamlined process leads to higher participation rates in such elections. In Whirlpool’s case, participation reached nearly 100%, and no issues were reported.

The data collected in a union election are especially sensitive. For this reason, at Kuorum we are audited by IQNET in compliance with ISO 27001 Information Security, an international standard that guarantees that we have an Information Security Management System based on continuous improvement. In this way we ensure the confidentiality, integrity, availability, authenticity and traceability of our clients' information.

Automatic and auditable vote counting

Counting is one of the areas where online voting offers significant advantages over in-person voting, as it is performed automatically without human intervention. This means that provisional results are available within seconds of closing the vote, and within just a few minutes, a results certificate is ready to be submitted to a public registration office.

Union elections are one of Kuorum’s areas of expertise. If you want to safeguard your employees' well-being while offering them a comfortable, secure, and transparent voting experience, contact us and we will advise your team with no strings attached.

Enhanced security
Legally binding
Phone support
Cost reduction

"Employee participation was 100%, as the voting experience was very comfortable for them."

Anna Carbonell
Anna Carbonell
HR Manager
Simplify decision making

At Kuorum we help people around the world make collective decisions that matter. Tell us your goals and we'll tell you how we can help.

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Whirlpool's work council elections
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