WindEurope Assemblies: putting the focus on the partner

A common challenge, an opportunity to innovate

Voting events of business associations represent a great challenge for their organizers. The WindEurope meetings were no exception. With 600 member entities spread across Europe, the election of seven board members represented a real logistical and technical challenge.

Up to this point, the WindEurope team had been working with survey tools such as SurveyMonkey, which are not designed to meet the regulatory and technical requirements of this type of event. This posed a high legal risk for the organization and created difficulties in carrying out seemingly simple tasks such as collecting proxies or tallying the results of the count. In addition, much of the organizational work fell on a single person, so the stress and tension in the weeks leading up to the event was suffocating.

Our client

A tool that makes the complicated easy

At Kuorum we have been helping associations like WindEurope to professionalize the organization of their assemblies with the help of technology for more than ten years. At first it may seem that the main problem is the lack of resources, but if the right processes are applied, digitalization makes it possible to organize large events with very small teams - even with just one person.

Our client had already experienced the difficulties of not working with the right technology, so he was very clear about the points to improve. Kuorum's census management system makes it possible to distinguish between individuals, legal entities, and principal and alternate proxies. This classification of profiles is very useful for business associations, simplifying the call models and allowing to control the confirmation of attendance without exchanges of emails with attachments or complicated Excel files. In addition, Kuorum's proxy voting system with voting instruction allows to establish a period in which members can delegate their vote autonomously, comfortably and with all the legal guarantees in a few clicks. In this way, the organizers only have to access the form from time to time to check the capacity or send a reminder a few days before the event.

"Our partners are very demanding. There is no alternative to excellence."
People entering and exiting a glass building where the annual WindEurope event is held, with the welcome sign visible on the facade.

Results that enhance your brand image

The trend of building customer-centric brands, made fashionable by companies such as Amazon, Apple or Zappos, is making consumers more and more demanding in the way they are treated by organizations. Members of an association pay their dues religiously and devote a lot of time and effort to keeping the organization alive. So when it comes to the most important association event of the year, they expect the experience to be up to par.

If the call and delegation of vote phase has gone well, we have a part of the way done. But the access control to the event, both on-site and online, is where we play the first half of the game. WindEurope was aware of this and decided to have the support of the Kuorum team on site in Brussels. Our support staff arrived hours earlier to train the three people who would be in charge of welcoming the delegates. Thanks to Kuorum's access control technology, queues were avoided and the attendees were able to enjoy a welcome coffee chatting with their colleagues before entering the room.

Instant and auditable results

The election of board members is a crucial process that should not generate suspicion. Especially if it takes place in the context of an assembly, where electronic voting takes no more than a few seconds. Kuorum's secret and traceable ballot technology combined with real-time results display functionality generates a lot of confidence, as voters can see the number of recorded votes increase as they record their own from their cell phone. The Kuorum team carried emergency devices in case any assembly members ran out of battery power but they were not needed.

Once all the votes were recorded, the results were presented on screen to the on-site and remote attendees simultaneously.

If you want to take care of your partners as much as WindEurope does while reducing your team's workload, don't hesitate to contact us. 

Legally binding
Enhanced security
Customizable
Multi-device

"Managing voting was no longer an impossible challenge, thanks to Kuorum I was able to control every detail with clarity and security, ensuring the participation of all members and speeding up the time of the vote"

Monica Lambert Guzman
Monica Lambert Guzman
Senior Governance Advisor at WindEurope
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