WindEurope assemblies: putting members first

A common challenge, an opportunity to innovate

Elections for associations  present a significant challenge for their organizers. WindEurope's General Assemblies were no exception. With 600+ members spread across Europe and beyond, electing seven Management Committee members posed a logistical and technical challenge.

Up to this point, the WindEurope team had been using survey tools like SurveyMonkey, which are not designed to meet the regulatory and technical requirements of this type of event. This created difficulties in carrying out simple tasks such as collecting proxies or tallying the results of the vote. Additionally, much of the organizational work fell on a single person, making the weeks leading up to the event more complicated than necessary. 

Our client

A tool that makes the complex simple

At Kuorum we have spent over ten years helping associations like WindEurope professionalize the organization of their assemblies through technology. At first it may seem that the main problem is the lack of resources, but with the right processes in place, digitalization makes it possible to organize large-scale events with very small teams—even a single person.

Our client already experienced the difficulties of inadequate tools, so they clearly understood the areas that needed improvement. Kuorum’s voter management system allows differentiation between individual members, legal entities, and primary and the delegation proxies. This classification of profiles is particularly useful for trade associations as it simplifies the notice and invitation process and enables attendance tracking without email exchanges and attachments or complicated Excel files. In addition, Kuorum's proxy voting system, with voting instruction, allows the user to establish a period in which members can delegate their vote autonomously, comfortably and with all legal guarantees in just a few clicks. In this way, the organizers simply access the form from time to time to check the participation numbers or send a reminder a few days before the event.

“Our members deserve the best. There is no alternative to excellence”
People entering and exiting a glass building where the annual WindEurope event is held, with the welcome sign visible on the facade.

Results that enhance your brand image

The trend of building customer-centric brands, popularized by companies such as Amazon, Apple or Zappos, is making consumers more and more demanding in the way they are treated by organizations. Members of an association faithfully pay their dues and invest significant time and effort in keeping the organization active. So when the association’s most important event of the year arrives, they expect the experience to meet high standards.

If the convocation and delegation of vote phase has gone well, we are halfway there. But it is in the execution of the election – both in-person and online – that the second challenge really unfolds. WindEurope was aware of this and decided to rely on Kuorum’s team on-site in Brussels. Our support staff arrived hours in advance to train the three people responsible for welcoming the attendees. Thanks to Kuorum's access control technology, queues were avoided and the attendees were able to enjoy a welcome coffee chatting with their colleagues before entering the meeting the room.

Instant and auditable results

The election of Management Committee members is a crucial process that members should be confident and comfortable with. Especially if it takes place in the context of a General Assembly, where electronic voting takes no more than a few seconds. Kuorum's secret and traceable voting technology combined with real-time results display generates a lot of confidence, as voters can see the number of recorded votes increase as they record their own from their cell phone, tablet or computer. The Kuorum team carried emergency devices in case any member experiences issues with their devices.

Once all the votes were recorded, the results were displayed simultaneously on screens for both in-person and online attendees.

If you want to take care of your members as much as WindEurope does and reduce your team’s workload, don't hesitate to contact us. 

Legally binding
Enhanced security
Customizable
Multi-device

“Managing the voting process and delegation of proxies in an efficient and secure manner was no longer an impossible challenge. Thanks to Kuorum I was easily able to control every detail, ensure participation of all members and display results quickly and securely”

Monica Lambert
Monica Lambert
Senior Governance Advisor at WindEurope
Simplify decision making

At Kuorum we help people around the world make collective decisions that matter. Tell us your goals and we'll tell you how we can help.

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